shopnow.gr is an online complete guide that includes most of the e-commerce sites on the Internet, addressing businesses and individuals. Whoever wishes to can register his/her electronic shop by filling in only one simple form.

In addition, shopnow.gr provides the registered e-shops with special advertising and projection choices. the advertising campaigns used constitute a unique Marketing Mix that combines the traditional with the contemporary communication media.

The advertising campaign follows a clever approach, targeting the companies' brand name reinforcement and the increase of e-commerce sales, directed to all the people through contemporary means of projection and advertising. shopnow.gr has an innovative character, as it offers complete campaigns on the Internet and the daily press simultaneously.